When trying to sell a property, choosing the right mix of online and offline advertising is important—but executing it smartly is even more crucial. Many sellers unknowingly make mistakes that reduce their property’s visibility or create a poor impression among buyers. To help you avoid such issues, here are key advertising pitfalls you should steer clear of when promoting your home.
1. Relying solely on traditional marketing
If you are depending only on traditional advertising channels like newspaper ads, pamphlets, or posters, you might be missing out on a large segment of serious buyers. Today, a majority of home seekers begin their search online, compare available options, shortlist suitable ones, and then visit in person. Listing your property on a major real estate portal like Infinity Housing can significantly improve your reach and visibility.
2. Not utilising property listing platforms effectively
Online platforms offer numerous tools to help you highlight your property, but many sellers fail to use them well. Ensure your listing includes detailed descriptions—such as features like a modular kitchen or proximity to major workplaces—and avoid spelling and grammatical errors. Always provide accurate information to build trust with potential buyers.
Modern platforms also allow you to upload high-resolution photos and videos. A video walkthrough can help your listing stand out and give buyers a realistic sense of the property. Avoid uploading unclear or low-quality visuals, as they can work against you.
3. Skipping the option of hiring a broker
If you’re familiar with the selling process, you may choose not to hire an agent. However, if you’re inexperienced or struggling to attract interest, a broker can help you speed up the sale. While it saves money to avoid agent commissions, a skilled broker can bring valuable expertise, negotiate effectively, and find genuine buyers more quickly.
4. Not spreading the word
Word-of-mouth remains one of the simplest yet most effective tools in property marketing. Inform your friends, family, colleagues, and social circle about the sale. You never know who might connect you to a potential buyer—and it doesn’t cost anything.
Property marketing plays a major role in closing a successful sale. Make the most of available technology, expand your network, and ensure your listing showcases your property in the best possible way.
FAQ Answers
The most stressful part for most sellers is finding the right buyer at the right price. Factors such as preparing the home for viewings, handling negotiations, managing paperwork, and waiting for the sale to close also contribute to the stress. Uncertainty about how long the property will remain on the market can make the process even more challenging.
When a listing shows as “no longer available,” it usually means that the property has been sold, taken off the market, or the seller/agent has temporarily paused or removed the listing. It can also indicate that the listing has expired or been deactivated by the platform or owner.
