Thinking festivals are the “perfect” time to sell your home? You’re not alone. Many sellers choose this season because buyer activity increases, and festivals are traditionally seen as auspicious for major financial decisions. However, high demand also means high competition, which can make selling tricky. Before listing your property, it’s important to weigh the pros and cons.
India’s real estate market typically picks up momentum during the festive season. In Q3 2025, nearly 97,000 homes were sold, with a 14% rise in total sales value, reaching around ₹1.52 lakh crore, according to Fortune India. With such strong demand, it’s tempting to list your home now—but is festive timing really the key to a fast, profitable sale? Let’s explore.
Benefits of Selling Your Home During Festivals
1. Buyers are more active
Festive seasons often trigger a spike in buyer interest. More buyers are actively browsing, asking questions, and visiting properties, giving your listing greater visibility.
2. Faster deal closures
The positive festive atmosphere encourages buyers to make quicker decisions, turning interest into confirmed sales faster than in slower months.
3. Added incentives
Developers often leverage festivals to offer discounts, freebies, or attractive booking deals. Independent sellers can also use small incentives—like covering stamp duty or offering minor perks—to make their property stand out.
4. Easier financing for buyers
Banks and financial institutions often provide concessional home loan rates during festive periods, making purchases more appealing to potential buyers.
How to Sell Your Property Effectively During Festivals
- Market your property creatively and prominently online, using platforms like Infinity Housing to reach a wider audience.
- Collaborate closely with brokers to stay informed about market trends and buyer behaviour.
- Price your property realistically while factoring in festive-season perks to attract buyers.
- Highlight the unique selling points (USPs) of your property—location, amenities, and renovations—to stand out in a crowded market.
Disadvantages of Selling During Festivals
1. High competition
With many properties listed at the same time, attracting serious buyers can be challenging.
2. Developer discounts
Large developers may offer extensive festive perks—cash discounts, free parking, appliances, or club memberships—which individual sellers may find difficult to match.
3. New project launches
Festive seasons often see the launch of new residential projects with modern amenities and early-bird pricing. Buyers with larger budgets may prefer these new options over resale properties.
4. Changing buyer demographics
Younger buyers today are deal-driven, often prioritizing value over auspicious dates. They research extensively online and may focus on properties with modern amenities such as gyms, pools, or clubhouses, which many independent units lack.
Conclusion
Selling during festivals can be highly rewarding if approached strategically. Focus on smart marketing, realistic pricing, strong broker connections, and a robust online presence on platforms like Infinity Housing. With the right preparation, you can leverage the festive season to maximize visibility and close your sale efficiently.
Frequently Asked Questions
Research comparable properties in your area, consider recent market trends, factor in unique features of your property, and include costs of any upgrades or renovations. Consulting a real estate expert can help determine a competitive yet profitable price.
Common methods include:
- Direct listing on real estate portals (like Infinity Housing)
- Hiring a local real estate broker
- Auctions for quicker sales
- Off-market deals through personal networks
Benefits include higher buyer activity, faster deal closures, access to buyers motivated by festive-season offers, and easier financing through lower home loan rates offered by banks.
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