Tips for Listing and Selling Your Property Through Online Platforms

Property portals such as Infinity Housing have emerged as one of the most effective mediums to reach thousands, even lakhs, of prospective homebuyers. Compared to traditional print media, these portals are cost-effective and give the home seller complete control over the process. Infinity Housing also provides valuable tips on leveraging online platforms to generate relevant buyer responses. With property advertisement becoming increasingly digital, these online platforms have become the first stop for homebuyers when starting their search.

As a seller, it is crucial to make the most of these platforms by listing your property effectively so it stands out from the clutter and attracts more buyers. Here are some tips to help you create a compelling property listing:

1. List on Popular Platforms

It’s wise to post your property on multiple platforms, but don’t miss out on the most popular ones. These portals have the highest traffic, increasing your chances of receiving quality buyer responses. Infinity Housing, for instance, has a large database of registered users and millions of engaged visitors each month.

2. Write a Well-Crafted Description

Your property description is your first opportunity to make a strong impression. A creative, informative description helps buyers visualize the property as their future home.

Tips:

• Begin with emotive words like beautiful, luxurious, or spacious.
• Include key details: newly renovated, safe and welcoming neighborhood, nearby schools and hospitals, excellent connectivity.
• Highlight unique features such as branded fixtures, hardwood floors, or custom designs.

Avoid:

• Spelling errors
• Using ALL CAPS or excessive exclamation marks
• Repeating the same words multiple times
• Overly long sentences that reduce readability

Example:

Elegant ready-to-move home in [address]; offers amenities like covered parking and freshly renovated interiors. Located in a cosy neighborhood with parks, schools, and hospitals such as [name of institution] within 5–6 km. This well-designed home features custom windows, white granite countertops, abundant natural light, and a gorgeous master suite. Excellent connectivity to [major highway] and [commercial area].

3. Provide Accurate Property Details

Include objective details such as:

• Carpet and built-up area
• Floor number and age of the property
• Configuration (2 BHK, 3 BHK, etc.)
• Furnishing and parking availability

Double-check every detail before posting to maintain credibility.

4. Add High-Quality Photos

Photos enhance credibility and attract buyer interest. Some tips:

• Keep the property clean and clutter-free
• Remove personal items like clothes, toys, and family photos
• Use natural lighting wherever possible
• Use a good-quality camera; phone cameras with high resolution work fine
• Avoid blurry or pixelated images
• Capture rooms from corners or doorways to give a sense of space
• Include neighbourhood photos, ideally on sunny days

5. Include a Video Tour

Video tours let buyers experience your property virtually, increasing engagement and helping them envision living there.

Tips:

• Remove clutter and personal items
• Ensure good lighting
• Use a steady camera or tripod
• Walk slowly during the tour to showcase details
• Cover the entire property

6. Share a Floor Plan

A floor plan helps buyers understand the layout and size of rooms. Coupled with photos and videos, it gives a complete picture of your property’s space flow.

7. Use SEO Techniques

Improve visibility of your listing with SEO-friendly titles and descriptions:

• Include popular keywords such as home, property, and the location (city, area)
• Make the title concise, attractive, and error-free

Frequently Asked Questions (FAQs)